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Designed to help students develop marketing skills and an understanding of techniques and strategies required to promote their artistry or musical venture. Upon completion, students will have created a plan of action for an extensive marketing plan including a SWOT analysis, customer analysis, competitor analysis, marketing plan goals, branding strategy, product/service strategy, price strategy, placement, promotion and measuring strategies, as well as allocation of costs and marketing plan timeline.

Provides an opportunity for students to develop hands-on experiences in the music industry. Interns receive mentorship from music and business professionals, make connections, and build practical skills to manage and promote their careers.

Students learn to describe the legal-musical ecosystem, identify legal conflicts of interest, explain key legal concepts and issues including copyright and business entities, examine and evaluate typical music industry contracts, and have an understanding of finance management skills including budgeting, long-term saving options, tax preparation, salary negotiation, etc.

Provides students with the tools and resources to create, develop, facilitate, and evaluate performing arts organizations. Engages students in a series of project activities including fundraising, volunteering, and private consulting for a local non-profit that allows them to gain hands-on experience.

Basic introduction to concepts and techniques of song production using industry standard DAW (Digital Audio Workstation) software.